Articles

BECOMING A BETTER LEADER

The first step towards becoming a better leader, starts with understanding leadership styles and characteristics of effective leadership. “Leaders being born vs. made is a bit of a separate issue. The...

India’s COVID-19 Vaccination Success Story

India has distinguished itself in its attempts to immunize its population as the world struggles to contain the current COVID-19 outbreak. India has effectively immunized a vast section of its...

Corporate politics and its negative impacts

Individuals in an organization naturally compete for resources and positions, giving rise to corporate politics, which can be traced back to human nature dynamics. Furthermore, an organization’s...

Unravelling the Mysteries of Term Insurance in India and Strategies for Popularization

Life insurance is a relatively underdeveloped market in India when compared to other types of insurance. Despite having a population of over 1.4 billion people, the country’s life insurance...

Role of Emotional Connect in Sales and Marketing

Emotional connection is a powerful tool that salespeople can use to build strong relationships with their customers. Customers are more likely to trust and buy from a salesperson with whom they have a...

Why Effective and result-oriented sales teams are crucial

Building an effective, result-oriented, and successful sales & marketing team is critical to the growth and success of any organization. An effective team can help an organization expand its...

Evolution of Indian Life Insurance Industry

Prior to insurance sector liberalisation, state-owned life insurer held a monopoly in the Indian market as the sole provider of life insurance products in the country. The company’s primary...

Understanding the Critical Difference between Diversity, Inclusion and Belonging

Diversity, inclusion, and a sense of belonging are all critical components of fostering a successful and equitable workplace. However, these terms are frequently used interchangeably or are...

The Crucial Role of Trust in Collaboration: Moving from Coordination to True Teamwork

Trust is an essential component of any successful collaboration. Trust is essential in bringing people together and achieving a common goal, whether in the workplace, a team sport, or any other group...

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